A husband and wife owned marketing firm in Southern Massachusetts, where the two of them have grown the business over a more than five year time period, had outgrown their home office space. As their client base grew, so too did the demands on their time and their home office space. Accounting records were stored in filing cabinets and banker’s boxes, taking over their home office space.
The husband and wife attempted to expand their business by signing a lease for office space and hiring an office manager and sales staff. They were concerned about how they would effectively manage this growing new business with these added expenses. How would they communicate and collaborate with their growing workforce? How would they keep track of activities and resources? How much time would have to be spent on accounting activities and payroll?
The husband and wife team decided to partner with a consulting firm that specialized in accounting technology services – CPA Tech Partners. This firm’s experience with small businesses like theirs made them uniquely qualified to steer them toward the right solutions:
Quickbooks is accounting software designed for small businesses and is used by more than one million businesses today. It includes modules for providing estimates, job costing, invoicing and collecting payments and tracking sales and business expenses. CPA Tech Partners was able to implement and train the marketing company’s new office manager on how to use Quickbooks, as well as to train the husband and wife team on how to interpret the reports that came out of Quickbooks. Now that they had such a powerful accounting system, they were able to interpret their financial data and make more informed decisions. One thing that they noticed very quickly was that certain services they offered were not making them any money. In fact they were losing more than $450 every time they offered the service!
The company outsourced their payroll processing to CPA Tech Partners. They were able to streamline the confusing payroll process, automatically direct deposit the funds for their employees, pay their payroll taxes and provide an automated feed into QuickBooks.
Office 365 is a tool developed by Microsoft that allows businesses to take full advantage of their suite of office applications in the cloud, eliminating the need to invest upfront in expensive Microsoft Office licenses. For a small per user monthly fee, users are provided with full Microsoft Office functionality (Excel, Word, PowerPoint, Outlook). Office365 allows companies to scale up or down, depending on their employee count. There is no long term contract/commitment. As part of the Office365 subscription, services other than Microsoft products, including secure email, secure data sharing/collaborations through SharePoint and secure online conferences, are provided for no additional cost.
Using these tools allowed the firm to work effectively and to be more organized in managing client deliverables. Since CPA Tech Partners is a Microsoft Partner they were able to configure and train the staff on Office 365.The marketing firm was able to be self-reliant with these powerful tools without the need to hire a dedicated IT staff.
Using Office365 and QuickBooks, they were able to build a true scalable business network that will allow them to take advantage of cutting edge technology. They did it with scalable solutions that will not require them to commit to large investments in time or money.